However the book will be useful to someone experienced who wants clarity around the essence of what they are engaged in. Nenhum dos assuntos que ela aborda são novos e apesar das reviews negativas (alguns dizendo que não é um livro), eu acho que a autora - conhecida por passar conhecimento de forma visual na série head first - fez um trabalho legal em discutir a valorização do usuário, através da busca por consequências de resultados que mexam com o emocional e não apenas funcional do individuo. Welcome back. Because you will know how to make your users awesome. with the goal of helping their users, a lot of their marketing will take care of itself. It's badass itself. I think this book goes beyond that. In Kathy Sierra's book, the word badass is used to describe an expert. Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone. Le langage corporel: Comment interpréter le langage corporel d'autres personnes afi... Entraîner sa mémoire: Aidez votre mémoire à exceller, en la renforçant rapidement e... Vers une société végane: Après-demain, l'abolition. It's hard to call this work a book, because it's designed as a slide deck. Goodreads helps you keep track of books you want to read. Extraordinary book. Impossible d'ajouter l'article à votre liste. Veuillez réessayer. I like the content of this book. It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. Découvrez les avantages de l'application Amazon. Cette fonction d'achat continuera à charger des articles lorsque la touche Entrée est enfoncée. The whole book is built around the question of what differentiates products with long term success from ones with short term successes. The answer lives in those who use them. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. If you're only going to buy one book this year, make it this book. Trouver tous les livres, en savoir plus sur l'auteur. into a nice product development framework (and unlike a certain popular science writer I could name references the original sources for those who want to dig further ;-), None of the subjects she addresses are new and despite the negative reviews (some saying it is not a book), I think the Kathy - known for head first series - did a nice job in discussing the consequences and results when we focus on our user taking into account their emotional side rather than functionality of our product. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. with the goal of helping their users, a lot of their marketing will take care of itself. The Innovator's Solution: Creating and Sustaining Successful Growth-. Livraison accélérée gratuite sur des millions d’articles, et bien plus. Seriously. Strong insights into the world of product building. To see what your friends thought of this book, Definitely. No marketing budget, no PR stunts, and it must be sustainably successful. :). Making Users Awesome -- sounded so provocative, as it suggests that the book contains some secret knowledge and the author is badass (whatever that means) herself, that she won't hide anything from you, everything will be revealed as it truly is and you, the reader, will eventually become awesome. Is this a book for software developers? Even if that team is a start-up of one. It reminds me in that respect to McCloud’s Understanding Comics. Actually, it's less of a book and more of a slideshow, with tons of stock photos, diagrams, flow charts, and relatively little text, but the format works, and it conveys the key themes of the book in a clear and memorable way. This makes it too easy to just skim past things. It is very difficult for me to rate this book. Those themes are: I love Kathy Sierra's writing, but I didn't expect to be so blown away by this book. I love the idea of making learning paths for users. Super deep. It is a game of skill and strategy. The conce. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. You get better by being exposed to better. I knew this, but I was still surprised by what I found in Badass. Every role is a key player in this game. I can tell now, it will be just as motivational and thought provoking then. if you want to move beyond just buy and sell to a space where people are improved, delighted and challenged by the things you create and the services you provide, Sierra's book is for you. It's changed how I teach. I'll read anything Kathy Sierra writes. It did have some good things to be aware of when trying to make users awesome, but you actually won't be making users awesome based on this book. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't. Pour calculer l'évaluation globale en nombre d'étoiles et la répartition en pourcentage par étoile, nous n'utilisons pas une moyenne simple. “In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. I think this book goes beyond that. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. Becoming awesome takes two things: deliberate practice and being exposed to other experts. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. February 23rd 2015 À la place, notre système tient compte de facteurs tels que l'ancienneté d'un commentaire et si le commentateur a acheté l'article sur Amazon. It was a good book, but it's structured more like an extended comic book than a traditional Business book. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. Also, if you coach/teach people new skills that require expertise (photography, software development, musical instrument,...) you will take away lots of new insights from this one. That's so human! It's a fun and fast read with lots of visual aids. And I also wanted to know what this word actually means. The rules? Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. There are no discussion topics on this book yet. You can buy the book on Amazon by clicking here. I can tell now, it will be just as motivational and thought provoking then. We’d love your help. If you like books and love to build cool products, we may be looking for you. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. Vos articles vus récemment et vos recommandations en vedette. This book is for anyone who has a message that they want to get across. No short-term fads. Great perspective. I wouldn't say it's "Extreme Programming Explained" good, but this book has changed the way I look at things. is it merely a transaction? Veuillez renouveler votre requête plus tard. It's a good word. This is one of the best books I've read on product design and development. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? is it all just for profit? One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. The EPUB format is optimized for iPad. Vous écoutez un extrait de l'édition audio Audible. This books shows you … I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. or do you really want to enrich the lives of others through what you offer? Somebody that has learned a skill, crossed the "valley of suck" and achieved mastery. I have a page of thoughts. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the la. The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. This is not a game of chance. I actually ordered this book when I was out of town, having it delivered to a hotel because I was looking forward to it that much. I love the word itself, because there is practically no way to use it in a negative way. Start by marking “Badass: Making Users Awesome” as Want to Read: Error rating book. Ces articles sont vendus et expédiés par des vendeurs différents. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) It’s brilliance is that is surveys those topics in a very accessible, dialectic. Enjoyed it a lot! Imagine you're in a game with one objective: a bestselling product or service. Go read that book. Whether you build apps/websites, write content for your company website, customer support or are involved in writing user manuals, this book is full of insights on how to improve on that. edit ️ . Super entertaining. This book has its unique style and it seemed to me, it will not carry a lot of value. The book is much more like Sierra giving a lecture or PowerPoint presentation than a book — and that's a big part of what makes it special. Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. The concepts are so simple yet so thoughtful, most anyone could learn what Sierra is teaching you and spend the rest of their life trying to master putting it into practice. The book is visually attractive and a compelling, engaging read. Page précédente des produits sponsorisés connexes, Page suivante des produits sponsorisés connexes. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Badass isn't a software process book, but it passes that test with flying colors. It reads like a witty Power Point presentation, and I'm not opposed to that. Une erreur est survenue. The main problem is there is no real translation from the 'ideas' to an actual design process. : Cradle of Communism to Cataco... Bien Gérer Son Budget Familial: gestion des comptes de la famille - cahier suivi de... Destination Succès: Méthode complète de développement personnel. Wish I discovered it 2 years ago. Commenté au Royaume-Uni le 21 novembre 2018. © 1996-2020, Amazon.com, Inc. ou ses filiales. Lots of learning theory here. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with th. Easy to flip through; easy to retain the little sound bytes. And many of them were from people I respect. Let us know what’s wrong with this preview of, Published And. (I know you can always learn something from most books, but given that time is limited, I'd like to focus on those books that can pay the most. I feel smarter after reading this and look forward to applying these techniques in my next project. The answer doesn't live in the sustainably successful products or services. Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Halfway through it and I've already learned AND retained so much. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. The other content is valuable too. Techniques typically overlooked by even the most well-funded, well-staffed product teams. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. Badass is an easy-to-read book about customers and how to make them awesome. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. Sélectionnez la section dans laquelle vous souhaitez faire votre recherche. And then the title of the book -- Badass. No marketing budget, no PR stunts, and it must be sustainably successful. I've seen bits and pieces of this before, but never before brought together, along with original ideas, in one place in such a framework. I have a page of thoughts. No short-term fads. It is very difficult for me to rate this book. The rules? If you've read Kathy Sierra's earlier work, you'll know to expect something different from your normal business book. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figures than a major media buy. If you can tap into that motivation, you've got gold. I’d highly recommend it to educators, not only software and product folks. Believe it or not, many people don’t care how awesome your product is. Vous n'avez pas d'appli de lecture Kindle gratuite ? I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. Kathy has been talking about the post user experience, user experience (what happens to the user after the user has had their user experience with your product) for a few years now (Business of Software, Mind That Product, etc). Kathy Sierra takes us on a journey through cognition and learning, using powerful arguments, scientific data and a quick n’ witty writing style, to make the case that our products should focus on making its users better (or badass, as she puts it) on a compelling context that’s meaningful to them. Super useful. Refresh and try again. Des tiers approuvés ont également recours à ces outils dans le cadre de notre affichage d’annonces. Mind blowing stuff and the vids are online. For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to becom. Classement des meilleures ventes d'Amazon : Comment les évaluations sont-elles calculées ? Our goal is to craft a strategy for creating successful users. It reminds me in that respect to McCloud’s Understanding Comics. Il analyse également les commentaires pour vérifier leur fiabilité. Un problème s'est produit lors du chargement de ce menu pour le moment. It’s pretty awesome. Pour sortir de ce carrousel, utilisez votre touche de raccourci d'en-tête pour accéder à l'en-tête suivant ou précédent. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. Vie de papa: Un livre de coloriage pour homme viril. Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling…, Badass: Making Users Awesome (English Edition), Voir les 100 premiers en Livres anglais et étrangers, Public Relations (Livres anglais et étrangers), Website Architecture & Usability (Livres anglais et étrangers), Sustainable Development Economics (Livres anglais et étrangers), Traduire tous les commentaires en français, Afficher ou modifier votre historique de navigation, Recyclage (y compris les équipements électriques et électroniques), Annonces basées sur vos centres d’intérêt. For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to become a better developer, designer, photographer ... anything. Make Enterprise Great Again: The Gods Must Be Crazy! Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. I was researching how to improve customer engagement when I came across this book. Highly recommended. Noté /5: Achetez Badass - Making Users Awesome de Sierra, Kathy, Bates, Bert: ISBN: 9781491919019 sur amazon.fr, des millions de livres livrés chez vous en 1 jour Some good information in here. Imagine you’re in a game with one objective: a bestselling product or service. Lovely book that synthesises a bunch of stuff on motivation, skills acquisition, flow, etc. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with the best of intentions. Change of product mindset: Don't sell a tool (camera) but instead sell skills (better photographer) - Ex: as a camera company your mission is to make your users badass photographers. What is a badass? I also found it weirdly repetitive. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. The title of this book would have you believe that it is for people writing software - the typical kind of person that has to wonder what their user is thinking and how to make the user behave the way they want. I believe this book should be on every product manager's shelf. Definitely. Everything our users experience is part of that context, and even the smallest improvements can have a … by O'Reilly Media. What I got was a book that inspired me to think differently about how I plan features, UX, and everything else for users. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty. I would have preferred more stories and tangible use cases instead of pictures. Don’t let this book’s cheesy title fool you. I've put on my calendar to read this one again in three months. It was everything she had been trickling out in her blog, but more so, refined and honed into a few key points. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the larger context, what the user really wants to achieve with your product. L'effet cumulé : Décuplez votre réussite ! Just a moment while we sign you in to your Goodreads account. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. I've put on my calendar to read this one again in three months. It’s brilliance is that is surveys those topics in a very accessible, dialectic manner, which is made endearing by the use of dorky stock photography and somewhat unconventional layout. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) Instead, they care about how awesome they are when they use your product. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. An excellent book for anyone who dreams of being useful to society. Great book about how people learn and how to help them learn, thus making your users awesome. Or badass. Thanks for sharing these stuffs in a so condensed / illustrated / fun way. The title of this book would have you believe that it is for people writing software - the typical kind of person that has to wonder what their user is thinking and how to make the user behave the way they want. Before even finishing the book, I couldn't stop inserting the mini-facts and inspirations I got from this book in any conversation remotely related to usability, branding, running open source community, etc. It did have some good things to be aware of when trying to make users awesome, but you actually won't be making users awesome based on this book. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. I *hated* the format. But all that goodness is condensed into this book and presented in a way that does more justice to her work than is possible to present in an hour long conference talk. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figu. Acheter les articles sélectionnés ensemble, Livraison à EUR 0,01 sur les livres et gratuite dès EUR 25 d'achats sur tout autre article. what does it mean to be of service, provide a service? When I read a book about software development process, I view it as a successful read if I have a bunch of things to try to make things better. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. This book is for anyone who has a message that they want to get across. One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. 2. Merci d’essayer à nouveau. Transformer votre vie: 19 pistes pour améliorer mes relations, me libérer de mes pe... Industry and Corporate Risk:Value Investing in Case. This is a badass book :) a friend at work recommended it to me! When I read a book about software development process, I view it as a successful read if I have a bunch of things to try to make things better. And many of them were from people I respect. Badass isn't a software process book, but it passes that test with flying colors. Unfortunately the format, which starts off as clever and easy to read, eventually becomes too light and distracting. Buy it now if customer success is important to you. Wow. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Badass: Making Users Awesome by Kathy Sierra. ), Drive: The Surprising Truth About What Motivates Us, 33 Reader Approved, Highly Rated Fiction to Discover Now. Product development, engineering, marketing, user experience, support--everyone on the team.