Overlong but fascinating, Gary Hustwit's documentary posits Helvetica, a sans-serif typeface developed in 1957. Typefaces like Helvetica are comprised of sets of one or more fonts—characters, numbers and letters designed in a similar style and size. List the names of 3 different design styles or design movements that are discussed in the film.  As one interviewee says, to go against it, people had to literally go back to the drawing board and think of an entirely new way of placing type on a page, or even the very idea of standard, uniform fonts.  Instead, they serve a much different function in society: socialization, giving form to our current world instead of revealing the contingencies of the past. | Rating: 3.5/4 All Critics (17) "Helvetica" is a feature-length independent film about typography, graphic design and global visual culture.  In looking through articles about myths, I pulled out one of Malinkowski’s articles on [I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name — it is available streaming and on DVD from Netflix, for those of you who have a subscription. By opting to have your ticket verified for this movie, you are allowing us to check the email address associated with your Rotten Tomatoes account against an email address associated with a Fandango ticket purchase for the same movie. Filmmaker Gary Hustwit explores the proliferation of the typeface and how it affects our lives. Review: Nomadland Is a Sorrowful Lament for Lives on America’s Fringes.    Never-ending battle between eternal opposing forces of order (modernism) and chaos (post-modernism)?  As someone who studies ubiquitous socio-technological infrastructures (and Helvetica is certainly one), I know how hard it is to seriously pay attention to something  that which we see every day. It looks at the proliferation of one typeface…  But I came to realize that the film is less of a history of fonts, and more of an anthropology of design. It's everywhere. 1 1.25 1.5 1.75 2 2.25 2.5 2.75 3 3.25 3.5 3.75 4 4.25 4.5 4.75 5. Helvetica makes a game attempt to understand how typefaces have been applied to contemporary modes of information and how battle lines have been drawn about their usage. Surprisingly interesting film. And typeface design is a fairly dry subject. Edward Hoffman. Here it is used to produce a single word - the title 'Helvetica'.  Even its harshest critics admire how terribly modern, how ruthlessly efficient, and how perfectly emblematic  of corporatism it is. That typeface is also the one in which this post’s green headline is written. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Even viewers who've never given a serif a second thought are in for an exclamation point of joy from such a well-designed doc. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Name four designers that appeared in the documentary? Matt Carter, Michael Bierut, Erik Spiekermann, Neville Brody. 2. An 80 minute film about a font may not at first sound like everyone's up of tea, but Gary Hustwit's documentary Helvetica is a great watch. Funny to think that the font movie would have the potential to restore one's faith in art and its myriad meanings, but it does. But if you're an average individual with average interests and hobbies, this film will eventually lull you to sleep. | Rating: 3/5, March 7, 2008 ... Film Review: Time Is an Oblique Look at Black Lives Undone by the Prison System.   First — and it does this so amazingly that you’ll see the world differently — it gives us a glimpse into the sheer pervasiveness of Helvetica, which is done by breaking up the segments of the documentary with clips of the font used in incredibly diverse situations. |, October 13, 2007 That's fine and all, but listening to a typeface designer talk about his or her feelings toward Helvetica is like listening to a physics professor explain the aerodynamics of a football or listening to a linguist talk about the mouth's creation of various phonemes--it's really not interesting unless it's a subject you actually enjoy. When was Helvetica introduced. Forgot your password? If you are fascinated by design and love to hear different peoples' opinions on why things work and why not, then you will enjoy Helvetica. Cinemark The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with … Read more, A cross-post of a piece that synthesizes the experiences of many in academic data science institutes and research software engineering groups, focused on what is important in sustaining these cross-disciplinary efforts over time. Sidney Poitier’s 7 Most Memorable Performances, All Harry Potter Movies Ranked Worst to Best by Tomatometer. |, September 6, 2007  Check. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Typography is, indeed, a mildly interesting topic. Which is needed, the previous Helvetica Neue was created in 1983 before open type in 1996. Several different examples in the movie look very different from each other. November 18, 2011  Major characters played by non-humans (be they Gods, spirits, geographies, technologies, or so on), who progress through humans playing archetypal, genericized minor characters? As revealed through the film Helvetica, designers live in a world situated between order and chaos, a world in which both Helvetica and a child’s scribblings are both a priori rational choices when starting a project. DVD Empire reserves the right to not post this comment for any reason. |, September 19, 2007 By creating an account, you agree to the Privacy Policy This 10-digit number is your confirmation number. |, September 25, 2007 A Highly Unusual and Insightful Documentary. I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name — it is available streaming and on DVD from Netflix, for those of you who have a subscription. |, March 7, 2008  In this article, he does not put forth a set of standard qualities of myths, but instead talks about the role of myth in both ‘primitive’ and contemporary societies. Read more, Presentations and publications about the work of maintaining free & open-source software, Researchers receive grant to study the invisible work of maintaining open-source software, So you want to start a data science institute? The film starts out well enough, explaining typography and its nuances.  But I came to realize that the film is less of a history of fonts, and more of an anthropology of design. All rights reserved. The essential goal of Gary Hustwit’s Helvetica is to examine the history of and opinions regarding Helvetica.  But to actually say something about what well-oiled, hidden-in-plain-sight infrastructures are, how they came to have such a place in our society, and why they won out over their competitors is a notoriously difficult task. Helvetica is a documentary about a typeface with the same name. Film. | Rating: 3/4 Helvetica is a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of über creative professionals.  Instead of thinking of them as perversions of true accounts, Malinkowski notes that while myths do seem to tell a kind of chronological account and explain why things are the way they are, they don’t actually discuss anything that needs explanation. As revealed through the film Helvetica, designers live in a world situated between order and chaos, a world in which both Helvetica and a child’s scribblings are both a priori rational choices when starting a project. My lukewarm reception of this documentary may be due to the fact that I abhor the eponymous font itself. Name 3 brands that use Helvetica. This process (using a Linotype machine) was used by early newspapers. Tags: art, design, ethnography, film, history, infrastructure, malinowski, media, modernism, myth, technology, Annoucement of a new multi-institution research grant from the Sloan and Ford Foundations to study maintenance of digital infrastructure, specifically focusing on issues of invisible work, burnout, and community sustainability of open-source software. A little like a study of the American Civil War that discusses the Confederacy without mentioning the Union. Synopsis. Get the freshest reviews, news, and more delivered right to your inbox! In 2007, director Gary Hustwit developed a documentary film about Helvetica detailing how this typeface has shaped the culture of typography and design. A documentary about the design of cities, which looks at the issues and strategies behind urban design and features some of the world's foremost architects, planners, policymakers, builders, and thinkers.  As designers say over and over again, there is nothing that can be changed about Helvetica: its supporters say there is nothing that can be improved, and even those that violently critique it do so by decrying it as the ultimate logical conclusion of a half-century of modernist aesthetic.  There are serious holes in the factual record, especially with regards to the incredible, unexplainable rise of the font’s popularity. on helvetica movie summary. Who mapped out Helvetica. |, November 17, 2011 | Top Critics (10)  It may seem counter-intuitive, but as Susan Leigh Star reminds us, the more widespread an infrastructure is, the more we use it and depend on it, the more invisible it becomes — that is, until it breaks or generates controversy, in which case it is far too easy. The film was simply a random potpourri of interviews with graphic designers and typeface designers who had varying opinions and different cute little metaphors to describe Helvetica… But then I realized that critiquing what I thought was a historical argument revealed Helvetica as something much more impressive: an anthropological window into the design community, and how they see the world’s most popular typeface. First-time director Gary Hustwit’s feature-length independent film about typography, graphic design and global visual culture looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. 1957. 5.

The Helvetica typeface is the single most widespread font family in the Western world. | Rating: A- The 62-year-old font family, with its sans-serif shapes and clean corners, is ubiquitous. 3.  The film, which is extraordinarily well-made, seems to present itself as two things. Just confirm how you got your ticket. 5.  Check. Helvetica is a documentary film released in 2007 by Gary Hustwit about the creation of the most-used typeface in history and the ways in which type on the whole has an effect on our lives. Review: Helvetica. It seems interesting and well-researched enough for designers in the industry. But that's not what the film is about. The documentary is very well put-together. Coming Soon. We want to hear what you have to say but need to verify your email. A documentary movie about Helvetica Font Documentary Movie about graphic design, typography and in general about visual culture.  In one of my favorite segments, a young designer ruminates about what it must have been like to be a young corporate imaging consultant at an ambitious design firm in the 1960’s. Stars: Michael Sorkin, Rem Koolhaas, Norman Foster. Coming Soon. Though their interest sometime borders on obsessive, [director] Hustwit's stellar roster of experts parse Helvetica's origins and implications with engaging passion and striking articulateness. It is a story like this that sounds warning alarms in my head, because these kinds of explanations are given for everything — especially technology — and actually explain nothing.  Obviously, the film is nothing but this. What year was Helvetica created and what was it’s original name? |. Copyright © Fandango. Achieving sustainability. But then I realized that critiquing what I thought was a historical argument revealed Helvetica as something much more impressive: an anthropological window into the design community, and how they see the world’s most popular typeface. I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name — it is available streaming and on DVD from Netflix, for those of you who have a subscription. The film was simply a random potpourri of interviews with graphic designers and typeface designers who had varying opinions and different cute little metaphors to describe Helvetica. Helvetica was created in 1957. Sign up here.  Almost every interviewee says Helvetica was simply the perfect font at the perfect time, and nothing can be done to ‘improve’ it further; so to progress in typography, designers had to first undermine the cultural-aesthetic space Helvetica came to dominate and define. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives.  The film tells us the origin myth that keeps the boundary between these two eternal forces steady. It does this entirely through interviews with typographers and graphic designers, which is main the problem I had with it: the stories about the rise, fall, and rebirth of Helvetica are quite mystical, even bordering on the mythic.  Double check, the humans involved in the creation of the font appear as sterile Swiss stereotypes, then are forgotten as the major actors become the massive graphic design firms and then major corporations who first adopt the font.