The Helvetica typeface is the single most widespread font family in the Western world. | Rating: A- The 62-year-old font family, with its sans-serif shapes and clean corners, is ubiquitous. 3. Â The film, which is extraordinarily well-made, seems to present itself as two things. Just confirm how you got your ticket. 5. Â Check. Helvetica is a documentary film released in 2007 by Gary Hustwit about the creation of the most-used typeface in history and the ways in which type on the whole has an effect on our lives. Review: Helvetica. It seems interesting and well-researched enough for designers in the industry. But that's not what the film is about. The documentary is very well put-together. Coming Soon. We want to hear what you have to say but need to verify your email. A documentary movie about Helvetica Font Documentary Movie about graphic design, typography and in general about visual culture. Â In one of my favorite segments, a young designer ruminates about what it must have been like to be a young corporate imaging consultant at an ambitiousÂ design firm in the 1960âs. Stars: Michael Sorkin, Rem Koolhaas, Norman Foster. Coming Soon. Though their interest sometime borders on obsessive, [director] Hustwit's stellar roster of experts parse Helvetica's origins and implications with engaging passion and striking articulateness. It is a story like this that sounds warning alarms in my head, because these kinds of explanations are given for everything â especially technology â and actually explain nothing. Â Obviously, the film is nothing but this. What year was Helvetica created and what was it’s original name? |. Copyright © Fandango. Achieving sustainability. But then I realized that critiquing what I thought was a historical argument revealed Helvetica asÂ something much more impressive: an anthropological window into the design community, and how they see the worldâs most popular typeface. I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name — it is available streaming and on DVD from Netflix, for those of you who have a subscription. The film was simply a random potpourri of interviews with graphic designers and typeface designers who had varying opinions and different cute little metaphors to describe Helvetica. Helvetica was created in 1957. Sign up here. Â Almost every interviewee says Helvetica was simply the perfect font at the perfect time, and nothing can be done to âimproveâ it further; so to progress in typography, designers had to first undermine the cultural-aesthetic space Helvetica came to dominate and define. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Â The film tells us the origin myth that keeps the boundary between these two eternal forces steady. It does this entirely through interviews with typographers and graphic designers, which is main the problem I had with it: the stories about the rise, fall, and rebirth of Helvetica are quite mystical, even bordering on the mythic. Â Double check, the humans involved in the creation of the fontÂ appear as sterile Swiss stereotypes, then are forgotten as the major actors become the massive graphic design firms and then major corporations who first adopt the font.