natural language processing to assess the quality of its own human contributors and create more value for customers. links from reputable websites and yielded thousands of subscribers. “Having proprietary data allows us to have that unique angle and presenting it with graphics makes it easy for them to share. Vivek Chugh, CEO of checklist app Listables, agreed data-driven segmentation has worked well so far because it allows Listables to tailor its messages and make sure it is getting it in front of the right people, so this segmentation will be a big part of marketing in 2020, too. The transition pains have yielded a much smoother, smarter and efficient approach that we look forward to fine-tuning further.”, Paige Arnof-Fenn, CEO of marketing consulting firm Mavens & Moguls, noted. In fact, a good influencer marketing idea is to use influencers and their content outside of these platforms. , said appearing on podcasts has been one of her most effective marketing strategies of 2019 because it has driven site traffic and brand awareness. We have some articles that our clients have written that still to this day bring in over 200+ leads per month.”. “Ideally, we want both, but math tells us that the tradeoff was more than worth it and we’ve been surging ever since,” he said. Google has a freshness ranking factor and most sites eventually see content decay. All it takes is a little bit of your time to craft a few well-written quotes every day that apply to your industry. Nevertheless, they’re an excellent tool for building genuine connections with local constituents. As an example, tools such as artificial intelligence and machine learning enable businesses to automate the process of delivering a personalized experience for every buyer. Polly Kay, senior marketing manager at window treatment retailer English Blinds, For English Blinds, that means rolling out a tool. “Think about informational blogs, white papers or quizzes.”. to tailor its messages and make sure it is getting it in front of the right people, so this segmentation will be a big part of marketing in 2020, too. “With each subsequent week, we’re getting smarter about what the ideal newsletter looks like,” Baranowski said. tutorials, testimonials and behind-the-scenes footage. By riding on the success of viral video stars, companies are reaching audiences around the world – and at a fraction of the cost of traditional advertising. “It's also a great way for repurposing content that you may already have on your blog.”. That’s because smart bidding options like Google’s Target CPA are able to learn quickly from past data to optimize ad spend toward top-converting search queries, ad creative, audiences and demographic segments. Continuing a trend from prior years, voice search was once again on marketers’ minds in 2019. Digital marketing consultant Leslie Whittaker agreed, noting while most businesses have claimed a Google My Business listing, only a small percentage have optimized it. “We have used this as part of a wide-ranging digital marketing campaign designed to raise awareness of the brand and brand name,” he said. Morgan Lathaen, marketing specialist at printing company Thumbprint, noted livestreaming. One of the key factors of marketing strategy of all the well-known brands is innovation. Focusing on content creation will be one of the main influencer marketing strategies of 2020. Another way to expand your reach? More on that in a moment. Pamela Bourgault, a digital marketing specialist at digital marketing and social media reporting platform DashThis, said DashThis has scaled its, Stuart Leung, vice president of marketing for vaping brand Breazy, said videos forge stronger bonds with consumers, which, in turn, makes them more likely to purchase a product. will be key to maximize marketing and advertising opportunities via voice assistants like Siri, Alexa, and Google Assistant. “It's no secret Google prefers fresh content but we had not anticipated this to be such an easy win.”, Jeroen Minks of PPC agency Vazooky Digital, , too, called updating existing website content “one of the best and most successful marketing strategies that I [used] last year.”. Larissa Murillo, Marketing Manager at SEO and website marketing tool Marketgoo, said Marketgoo took this one step further by creating a course for online learning platform Udemy that was more educational than promotional. For example, one of the largest data companies in the world, SAS, works with small-to-midsize-businesses to turn data into insights. In order to understand innovation marketing it is essential to understand the meaning of the two words: Innovation - This is the process of coming up with new ideas that will be able to bring positive impact to the business such as new products or services.