As Senior Vice President & Global Chief Marketing Officer, Alistair Macrow leads the development and execution of bold marketing strategies to drive sustainable business growth for McDonald’s. The marketing mix is a framework consisting of the basic, strategic components of a firm’s marketing plan. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. How McDonald’s fares and adapts in other countries. McDonald’s global marketing strategy is strong. As a global business brand, McDonald’s strategies likewise employ other strategic marketing tactics such as segmentation and experimentation/product testing. McDonald’s Global Marketing Strategy. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Today McDonald’s global sales were around $22 billion, making it largest fast food Service Company and ranked 107 in Fortune 500 companies in year 2009. 4. Act local. Back in 1948, the first McDonalds Company was in San Bernardino, California. The components are referred to as the 4P’s denoting product, promotion, place, and price (Chon et al., 2012). Marketing Strategy of McDonald's has evolved itself from using a product-based positioning to using Value-based positioning strategy. Comparing the strategies for the American market and the Japanese market for example, you will see a big difference. At this moment, McDonalds is the one of the world’s leading and most successful food service company with more than $40B sales from 30K franchise in global. The company operates other restaurant brands such as Boston Market, Pret A Manger, Donatos Pizza, Chipotle Mexican Grill, and Aroma Cafe. Over the last four years, Colin Mitchell, Senior Vice President, Global Marketing, has played an integral role in our marketing progress, and in turn, McDonald’s growth as a whole. Its Glo-cal strategy to serve the customers in a better way & enriching their experience with local menus is the smartest step that proved critical to McDonald’s success. In order to have as many locations as they do, they had to go worldwide and introduce their food to people who have never had American fast food or … McDonalds segmentation, targeting and positioning is one of the integral components of its marketing strategy. Marketing Mix of McDonalds analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the McDonalds marketing strategy. Think global. Google's VP of global marketing on fast food, his family's 7-Eleven—and the best McDonald's in the world Marvin Chow talks about his favorite fast … which have helped the brand grow. However, this company didn’t grow quickly and reached where they are now due to hard work and effective marketing strategies.