1971: Nike logo by Carolyn Davidson. But getting the design right is important for a number of reasons. Crane & Co logo by Louise Fili. Update 10/29/2019: Top Logo Design Trends 2020 are now out! 2019 Logo Trend Report. A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known. It is apparently based on the flowing river where the mill was located. A well-designed logo can offer substantial benefits to brands. Like an unruly kid ripping through a stack of unopened … Carolyn Davidson designed the famous Nike “Swoosh” in 1971 and at the time she was a graphic design … For many designers, when it comes to designing a clean and elegant logo for a company, using a Serif font in their designs helps to add a little bit of flair & sophistication to the brand. Louise Fili designs are really elegant. It’s no brainer that logo design trends 2019 are following the graphic design trends 2019.But while some trends come and go from a year to another, businesses don’t really change their logos … This logo is for US paper mill Crane & Co. A serif … Bill Gardner; May 30, 2019; Another year older, but the logo design industry shows no signs of old age. Check them out. Update 11/12/2020: Logo Design Trends 2021 are now out! Logo design choices might seem inconsequential to some.