The internet and crowdfunding websites make it possible for people to donate or pledge money to fund practically anything. Two popular platforms are Kickstarter and Indiegogo. However, both platforms recommend keeping your campaign length below 30-40 days. I would like to see more posts like this Thanks for sharing Narek. ) I maintain such information much. Its flexible funding scheme allows you to get the funding without necessarily reaching your goals, plus, from experience we’ve seen their customer support to be pretty approachable and helpful — something that can’t be said of Kickstarter. The record-breaking project was the tabletop game Kingdom Death, which raised more than $12 mln. Hi Conor, thanks. your magnificent post. If you are also eligible to use their payment processor, Stripe. Both are great, but each has its advantages and disadvantages. I surprised with the research you made to make this particular post extraordinary. The biggest difference between the two platforms is that Indiegogo can be used for almost anything, whereas Kickstarter is limited. There are plenty of areas where Kickstarter is miles ahead, meaning the best option really does depend on your campaign. Though differing in only relatively small proportions, this would suggest a stronger, more meaningful trend. Indiegogo’s rulesare less strict. Thanks , You can then show them a separate ad campaign that answers their doubts, gives them additional information, and warms them up further to ensure a conversion. (Indiegogo charges less of a platform fee for Flexible Funding campaigns that meet their goal, only 4% versus a 9% platform fee for Fixed Funding campaigns that don’t meet their goal). And for most of crowdfunding’s existence, creators would do that by hand — constantly monitoring their quantities, and adding more when supplies ran low. You can successfully crowdfund books on either Kickstarter and IndieGoGo platforms. These are US, UK, Canada, Australia, Hong Kong (China campaigns may be eligible), Austria, Belgium, Denmark, Germany, Finland, France, Republic of Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Singapore, Spain, Sweden, and Switzerland. Indiegogo is an international crowdfunding site where anyone can raise money for film, music, art, charity, small businesses, gaming, theater, and more. It shows lots of important stats regarding the campaign. Thanks. I could have sworn I’ve been to this blog before The lion’s share in Indiegogo’s funding of the top 500 projects was driven by Technology and Design categories. Indiegogo carries its image-candy into its perks — each perk can have an image. What’s up to all, how is all, I think every one is getting more from this site, and your views are nice for new Give some more info and I’ll try to give you some recommendations. This means they can change their mind anytime right up until the end of the campaign and cancel the pledge. I know that you have never met any of us. Your article was fantastic. Jaime. CrossProm only works on Kickstarter, as Indiegogo doesn’t like cross promotions on their platform. You need to create a free account to get started. But when you take into account the above 5% that Indiegogo withholds until the campaign’s delivery… Kickstarter has the edge here, again! Wow ! You are creating a campaign in your own name, or on behalf of a registered legal entity with which you are affiliated. I can not wait to learn far more from you. Both offer bullet points, but Indiegogo also has numbering. The platform is very strict with its selection process. Indiegogo offers so much more that I’d give them 5 extra points, but for the sake of consistency: 1 more point to the pink giant! Just like we’re sending out our first point Kickstarter’s way! However, Kickstarter is not an option for everyone. And finally, the options for updates follow the same pattern. As of December of 2016, 18 projects on Kickstarter and 16 projects on Indiegogo crossed the $1 Million mark. No personal projects (you should have something to share). I highly recommend this blog! And they’re both always left-aligned. keep up writing. 10 Weird Kickstarter Campaigns That Were Successfully Funded, Hyperloop’s Human Test Is More Fiction Than Fact, How to Successfully Fund Your Indie Game on Kickstarter, How the US Defended Elections Against Hacking, How to Add Money to PayPal Without a Bank Account, Venmo Instant Transfer Not Working? Familiarity breeds confidence and makes visitors more open to pledging. Dear Narek, thank you for your article!I wanted to ask you, do you know anything about having the option to be fiscally sponsored during acampaign? Kickstarter operates as an all-or-nothing crowdfunding platform. WE’re obviously just starting our research on crowdfunding so bear with me. Let’s dive in! Many thanks for sharing! Kickstarter remains better-known than Indiegogo and has also worked harder to develop a reputation of trust among potential backers. I was originally thinking Kickstarter only because I’ve heard of it before, but IGG is up and coming and sounds like an awesome contender based on research. its great as your other articles : D, regards for putting up. If it’s for mass-market and solves an apparent problem – it has good chances to do well on both platforms, but taking into accout the relatively more active female backers of Indiegogo, I’d advice to go with IGG. You’ll see more small businesses, controversial ideas, NGOs and mass manufacturing at Indiegogo. It can be true for certain campaigns, but we can’t generalize it over all the projects. Your guidance is appreciated. I will bookmark your blog and check once more right here frequently. Though Kickstarter visitors are younger they’re earning more and earlier in their careers than IGG audiences. As a successful crowdfunding marketing expert, I marked my preferences in the boxes in green. These fees are taken out of the money raised during a campaign. A 5% fee and a 3% to 5% processing charge. I should point out that this doesn’t necessarily mean the crowdfunding goliath is the worse option. Yes, I agree – banks and Venture Capitalists are middlemen between the creators and customers and they decide on customers’ behalf. Indiegogo is an international crowdfunding site where anyone can raise money for film, music, art, charity, small businesses, gaming, theater, and more. Indiegogo vs. Kickstarter. You only get 2 styles, Header and Paragraph. Indiegogo has it advantages as well and was certainly a better fit for many projects. didn’t know who to ask. It even has a special service catering to big brands. I know my info is very vague, but for a product like that what would you suggest be the best platform. It actually does seem to grasp crowdfunding a bit better. With a reputation for launching whacky, innovative and downright marvelous ideas, Kickstarter gets a fair bit of coverage from the media and bloggers. If running your campaign as an individual, the linked bank account must belong to the person who verified their identity for your campaign. The biggest reason to choose one platform over the other is the kind of business model you want to use. When creating a perk, you can select the start and end dates for it and it will automatically lock when it’s crossed. people. Both platforms offer the same features, but Kickstarter has a few cards up its sleeve. You're also charged higher fees on Indiegogo if you don't reach your funding goal. The only restriction Indiegogo has is that it doesn't allow campaigners from countries on the US OFAC sanctions list. The biggest — most influential change — Kickstarter released is referrals. It also gives backers control over whether they want fixed (all or nothing) or flexible (creator gets whatever amount they collect) models. Choose between flexible or fixed funding. I will certainly be back. Remarketing (or Retargeting) is a powerful tool to target your ads (e.g. No two crowdfunding websites were created equal, but Kickstarter, Indiegogo and GoFundMe have certainly risen to the top. We have a revolutionary propitiatory invention on medical disposable which is intended to bring to the market. Any benifits or otherwise to running on both? Monthly Visitors: 18 million (Jan. 2015 estimate) Funding Model: All Or Nothing (Fixed funding) Fees Payable: 5% of the amount raised. We will write a detailed case study comparing two platforms with the same project, but for now, if you ask to name three things we liked the most, it would be: We still love them both and hate their analytics dashboards. Patreon is not a crowdfunding platform; it’s actually a membership platform. Kickstarter still wins in terms of organic traffic, but IGG definitely has some great services to consider. That was wroth a read. some times its a pain in the ass to read what website owners wrote but this web site is real user pleasant! If you plan to launch a creative project, Kickstarter could be the better crowdfunding platform for you despite having more limitations than Indiegogo. The reason for this infatuation is Kickstarter’s strict quality-controlled image. I am looking to launch a new sports product/brand in the new year and wondering which one will suit me. Thanks a ton! This isn’t some formality. I have joined your feed and look forward to seeking more of Ola getting funds immediately), but don’t forget that you have to deliver on your promises, regardless of what you raise. You realize a whole lot its almost hard to argue with you (not that I actually would want to?HaHa). One thing Kickstarter does have that Indiegogo doesn’t, is the timed perk. Kickstarter campaigns have already raised nearly $5 billion. Another similarity they share is the ability to extend your campaign length. Both Kickstarter and Indiegogo have advanced FAQs. Categories Covered: 15 including art, dance, technology, theater etc. There are thousands of impressive projects and products on both Kickstarter and Indiegogo. The first feature is the funding graph to keep you in the loop of what’s going on in the project’s totals. If there’s no equity base….what is the incentive for backers to divy up? If you have an address, bank account, and government-issued ID based in the country you’re creating in (so no faking your location if you’re not in the aforementioned lucky 22). . checking back regularly! Kickstarter offers its own video hosting so you don’t have to worry about using a third-party platform. I am hoping to contribute & help other users like They are really convincing and can certainly work. From the mentioned platforms, I prefer Indiegogo as no matter how much you got backed, you get the funds )), Hi Henry, you can prefer Indiegogo for that, however, take into account other factors as well , Your email address will not be published. I love reading through and I believe this website got some genuinely utilitarian stuff on it! As a result, the volume of projects launched on Indiegogo exceeds that of Kickstarter, although the latter receives a greater volume of pledges. And while Indiegogo won this point in previous years, as it used to be available nearly everywhere (officially in 224 countries), missing out maybe a couple of villages in Siberia, it has recently followed in Kickstarter’s footsteps. All campaigns must be submitted for approval. Kickstarter is king when it comes to the most-funded campaigns of all time with their top ten campaigns totaling $108,866,609 while Indiegogo’s total $43,256,927. For example, Indiegogo has a thriving technology community while Kickstarter’s gaming community is formidable. I actually like what you have got here, certainly like what you are saying and the They have since removed this feature however. Flexible funding allows the campaigner to keep what is raised. You have an address and bank account from the country in which you are creating a campaign. You certainly put a new spin on a subject which has been written about for many years. Get the Latest Tech News Delivered Every Day, Who Can Start a Campaign: Indiegogo is International, Application: Kickstarter Needs One, Indiegogo Doesn't, Fees and Getting Paid: Both Come at a Price, When You Don't Make Your Goal: Indiegogo is Flexible. We at Funded Today have noticed from experience that, with respect to raising pledges, identical campaigns ALWAYS do better on Kickstarter than on Indiegogo. Each platform has its own categorical strengths. Excellent comparison between the two websites. Tabletop and Video Game categories within the top 500 campaigns of the platform raised $32.6 mln. while top 500 projects in Indiegogo raised $71.7 mln. it enjoyable and you continue to take care of to stay it smart. Unique monthly visits show how much traffic these sites get, and it’s an important factor to consider — without visitors, there are no backers. A 9% fee on campaigns that fail to meet the goal. Thank you for the auspicious writeup. And there’s no way to save your updates as a draft. If Kickstarter reckons around 36% of its campaigners are successful, then the digital world puts Indiegogo’s success rate somewhere between 17-18%. Who Can Start a Campaign: Indiegogo is International If a campaign doesn't reach its fundraising goal amount, existing backers aren't charged for the amount they pledged, and the project creators don’t get any of the money. But in that way you will divide your audience (and obviously your time and energy) between two platforms and will not get high ranking in both of them. Pico’s Kickstarter campaign made an extra $50,000 through CrossProm, that it would have otherwise missed out on. What Is Kickstarter and What Do People Use It For? The Kickstarter community is slightly more (2.7%) likely to launch a second campaign than IndieGoGo campaigners, probably a reflection of Kickstarter’s ability to draw organic traffic. You can also use tools like CrossProm to work together with other campaigners to cross-promote each others’ campaigns in your updates. Really, they both need to wake up and start doing a better job at responding to their backers and creators. Any problem or question you might have while running your campaign, is presented in detail on both platforms. For personal fundraising projects, on the other hand, Indiegogo has no fees — but since we’re not focusing on personal financing, no preferences for this one. This fee depends on where you are, but is usually a nominal amount plus around 2-3%. Great job. Good luck for the next! For instance, Kickstarter products must feature a fully functional prototype. Great post. Pretty! Thank you for the post. Apart from this they also charge a processing fee. I jest. Kickstarter is stricter in screening campaigns, and uses two main criteria: 1. that a project is something with a clear end that will be met 2. the project is non-charity in nature and fits within the stipulated categorie… Indiegogo is a crowdfunding platform, similar to Kickstarter, in the fact that it helps users post their ideas or projects to receive funding from interested users. Regarding your question on which platform to use for your invention: Indiegogo generally has relatively more women backers and many women-related projects do quite well on Indiegogo. First off, Kickstarter has certain rules you aren’t advised to pass by, as staff will manually review whether you comply with these or not. And when you’re done, you can backup not just your content, but your formatting as well, by copying the HTML code. Both Kickstarter and Indiegogo have guidelines for creators that shed more light on the types of projects they’ll accept. And when you send out messages (i.e. A recent project offering a laser shaving experience was suspended from Kickstarter (no tangible product) after already raising more than $4 million.