Social media contests are a proven way to get the word out, get people interested in what you offer, and boost your followers count. 2020-11-15T23:34:41+11:00. You can use several contest formats including, but not limited to: follow to enter, tag a friend to enter, like to enter, comment to enter, share to enter, vote to enter, take a photo to enter, or any combination of these call to actions. In the past, Facebook and Instagram have launched AR filters, allowing users to try on products from selected advertisers to see how they fit before they make a purchase decision. (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(), Recevez chaque matin un retour vers le futur du numérique par Siècle Digital, © 2020 Siècle Digital est une marque déposée par SHINE MEDIA SAS. Comment bien choisir sa formation e-commerce ? The first step to creating a winning strategy is to establish your objectives and goals. Online shopping is no longer just an option for retailers. Au même titre qu’une action de communication classique, vous devez en analyser les résultats. Social media users appreciate the “raw” quality and “realness” of social media videos. – Qu’entend-il ? Un réseau de fibres optiques pourrait relier Israël et l’Arabie Saoudite, Politique de protection des données personnelles. Copyright © Keyhole 2020. Similarly, Instagram leads the way allowing brands to not only sell on social, but also to pair social shopping with influencer marketing. The benefits are endless with a well-executed social media strategy. – Notoriété : est-ce que je veux améliorer mon image de marque ? In turn, it gives brands, businesses, and aspiring startups a pool of ideas to choose from to create their own strategies. @ciminix However, if we take a better look, all these changes and features have one thing in common: they’re developed to help brands drive more engagement, start conversations and provide more value to their customers. Quelle importance accorde-t-il à son apparence ? But how can small brands afford to pay influencers? Is your social media marketing strategy sorted out? Because of the COVID-19 pandemic, retail shopping declined by nearly 20%. C’est la dernière étape de la feuille de route que je vous conseille de suivre. Jump Links:Social Media Strategies in 20201. This resulted in a complex path to purchase consisting of several touch-points both in physical and online stores. Update: It’s still 2020. Chacune de ces rubriques doit évidemment être cohérente avec votre ligne éditoriale. Whatever social media platform you use, you need to talk to your audience and make the shift towards a two-way communication. Without a social media strategy, you are wasting business resources on something untested and unplanned. goals. – Acquisition : est-ce que je veux avoir des milliers d’abonnés ? Every social media network offers some type of video-sharing feature. That’s why we’ve been seeing a lot of B2B and SaaS brands focusing on LinkedIn as the core of their social media strategy. Votre décision vous permettra de fixer un cap, une ligne directrice à  votre stratégie social media. Je vais tenter de vous éclairer avec ces 5 grandes étapes qu’il faut absolument respecter avant de se lancer sur les réseaux sociaux. More brands are making the shift towards enhanced customer service and two-way communication. Social media marketing strategy is the overall plan of action you designed to do and achieve through the use of social media platforms. Désormais vous devez être capables d’analyser les performances de votre stratégie. This contest, where the brand didn’t offer a physical product, still managed to incentivize their followers to enter by offering them exposure. Social media strategy influencers are the key to learning more about the different tactics that work for other businesses. En revanche, en concentrant vos actions sur des réseaux précis, vous gagnerez en crédibilité. – Que fait-il ? A-t-il des peurs ou des frustrations ? Neal Schaffer - Leading Global Educator and effective implementer of social media strategy for business. Businesses took notice, and social media has since revolutionized the way we do marketing. This year has been a heck of a ride for everyone. Video content on social media is becoming more impactful to marketing trends because it is one of the most direct ways to engage … Quand on diffuse un spot publicitaire à la TV, il existe assez peu d’indicateurs qui permettent de savoir si votre publicité a bien fonctionné ou non. L’époque où un simple site web suffisait à promouvoir sa marque est révolue. These AR tools have been limited to the platforms’ early partners in the cosmetics and eyewear industry, including NARS, Mac, Warbly Parker, and Ray Ban. To make your strategy successful, you should tell a story with your social media content, be … There are many reasons to include video into your social media strategy. Depending on your brand and what you sell you might want to consider experimenting with some other platforms. Some platforms might not be that popular in terms of advertising but may prove to be effective for you and help you reach new, engaged audiences. Évidemment vous pourrez avoir plusieurs objectifs, mais vous devrez faire un choix pour orienter votre discours et votre présence sur le web. You can break down your 2020 social media marketing goals into two categories: branding and revenue-linked. See how both brands are using hashtag analytics to track their campaign performance. C’est le point de départ de votre stratégie social media. It slowly crept into our lives, little by little. Nowadays, business owners find social media marketing as a powerful concept to follow to reach prospects around the world. By Alee King Updated on November 10, 2020. Livre blanc : Comment tirer partie des messageries d’équipe au sein de votre organisation ? Des dizaines d’indicateurs vous permettront d’affiner votre stratégie et de l’optimiser pour atteindre vos objectifs. While the formula of success is different for each business, there are six factors that you should take into consideration when building your 2020 social media marketing strategy. For example, look at how Guess’s #inmydenim campaign targeting Generation Z went viral with 41.3M views. Quelles personnes sont réellement influentes pour lui ? Kool-Aid Man is here to save Halloween! Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media. Make sure you use hashtag analytics to track your shopping posts, and learn how to make them more appealing to your brand – leading to more sales. – Interaction : est-ce que je veux susciter de l’engagement ? Social Media Marketing strategy for 2020. You get the core taxonomy of a successful social media strategy … Livre Blanc : Comment bien rédiger un brief créatif ? Pensez à définir un ton adapté et à faire un choix quant à la manière de vous adresser aux membres de votre communauté : déciderez-vous de les tutoyer ou de les vouvoyer ? Social media. Get on the Micro-Influencer Marketing Bandwagon, 5. One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. You can do this by using videos, organizing contests, throwing events, or simply by sliding into your consumers’ DMs. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions. Je vous conseille de prendre le contre-pied de cette vision : sélectionnez 2 ou 3 réseaux de manière précise, sur lesquels vous serez certains de trouver votre communauté. This should inform your social media strategy. The results? I’m sure you’ve heard everyone talking about AR and how it will shape the future of shopping. If you’d like to learn more about benefits brands can expect to see from incorporating AR into their branded experiences, check out the key takeaways from Business Insider Intelligence’s AR Reports. Mis à jour le 23 octobre 2019 à 15h10. It is for the same reason that would have a map in your hand ‘before’ you start a journey (not after you get lost on the way). Making it a great place for brands who are looking to provide extra value to their audience, since LinkedIn’s algorithm is tailored in favour of long, informative content. Today, 7 in 10 Americans use social media, compared with only 5% in 2005. Une communauté est un groupe social composé de personnes qui interagissent entre elles, partagent et utilisent des informations en relation avec leurs centres d’intérêt. To stay relevant and get discovered by new audiences, brands need to start partnering up with content creators who are loved and trusted by their communities. Start dumping your ideas on paper. 14/Fév. - Keyhole, Drive more traffic to your website/blog/social media platform. Why not run a contest and offer some of your resources for free to the lucky winner? Guide : comment doper son recrutement grâce à la cooptation externe ? Ses membres se rassemblent autour de codes précis : un langage, un comportement ou encore un engagement vis-à vis d’une cause. – Conversion : est-ce que je veux transformer ma communauté en clients ? « Les plateformes ne s’y sont pas trompées : … Line up your social channels, content, and publication to create the perfect social media strategy. This is a LOT to take in. Two Quick Wins for Social Media Marketing. Les bouleversements de 2020 ont aussi impacté le rapport des internautes aux réseaux sociaux. Le langage est un élément fort de différenciation. Effective social media strategy consists of a series of steps that reflect your goals and what you plan to achieve on social media. See how Kool-Aid used a fun contest as part of its Halloween social media strategy to interact with thousands of potential customers and become part of their conversation. Until it was the focal point of our lives. It’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. - All rights reserved. So, you need to assess which platform has the biggest potential based on your line of business and audience. Free Download: The Ultimate Guide: 15+ Easy Social Media Marketing Strategy for 2020. Très bien, ça avance ! Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around. Livre blanc : comment le futur du travail se dessine aujourd’hui ? *takes deep breath* There’s a very likely chance your 2020 social media plans have been disrupted. Your privacy is important. How to create a social media strategy Step 1. Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. À partir de quel moment est-il satisfait ? Vous avez commencé par fixer des objectifs précis pour savoir quelle direction prendre sur les réseaux sociaux. There is no point participating in social media, just for the sake of it. “Comment ça, tu n’es pas encore sur les réseaux sociaux ? It can be overwhelming. Publié le 23 octobre 2019 à 14h25 Also, the latest developments in AR are beginning to allow customers to get the same experience – online. So today, everyone can become a content creator, even without the support of a team of professionals. Micro influencers have a more genuine relationship with their community and as a result they have a lot of true fans that trust them and their judgement. There’s a reason why so many brands have included these to their social media strategy. Je vous propose ces 5 grands objectifs : Une ligne éditoriale doit être scindée en grandes rubriques qui permettent d’étoffer le discours de la marque. Pour l’agence We Are Social, six signaux sont sur le point de redéfinir en profondeur le rôle de ces plateformes, poussant les marques à adapter leur stratégie pour les années à venir. Les réseaux sociaux sont utilisés par des milliers d’internautes et intéressent les entreprises qui y voient un moyen de communiquer avec leurs clients. Get started for free and search your brand. Over time, we have witnessed how visuals drive more engagement, and video enables you to talk to your users directly – making a deeper connection. C’est le point de départ de votre stratégie social media. Ce n’est pas une tâche facile. THE BEST SOCIAL MEDIA STRATEGY TEMPLATE 2021 . Par Alexandre Pasté, Social Strategy Director tigrz.paris. How can these help inform our social media strategy for 2021? Up until now, a lot of people were visiting stores to see, touch and try on the products before they go back home and order them online. Make sure you approach 2020 on social media with purpose by having a social media strategy for your business. (English Edition): Boutique Kindle - Careers : Amazon.fr – Satisfaction client : est-ce que je veux prolonger l’expérience de mes clients ? And with that, we wrap up your social media strategy guide for 2020 and beyond! Translated into numbers, last year alone, 321 million new … According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. Comment savoir si vos actions sont efficaces si vous ne les mesurez pas ? Qu’est ce que le marché propose ? Pour trouver la communauté qui serait la plus susceptible d’être intéressée par votre marque, vous devrez émettre plusieurs hypothèses et vérifier les comportements de chacune d’entre elles en réalisant une carte d’empathie. These ideas will put you on the right path! Naturally, for a social media strategy to be effective, it has to take into account the latest social media trends…. Vous devez encore définir les bons réseaux sociaux à investir. Toute la nuance est là. Your Email. Quelles sont ses habitudes ? Here is our 15-step social media marketing strategy for businesses in 2020. Vous devrez aussi définir quels sujets sont à éviter. - Voici notre guide pour une stratégie social media réussie en 2020. Today, having a social media strategy for events doesn’t set you apart from the crowd—but having a GREAT one does. Check out the following Shoppable post by Revolve: Is this not convincing enough to add social commerce into your social media strategy? Il faut absolument que tu y sois, c’est un super levier pour toucher tes prospects !”. The social media landscape is changing every day, and with new features kicking off and new social media platforms gaining popularity it can be hard to develop social media strategies. TikTok, on the other hand, has an algorithm that allows for a large organic reach, even if you’re just starting out. Social media demographics to inform your brand’s strategy in 2020. Don’t forget to measure your results. Yes, you read it right. 1. In 2020, expect more marketers to leverage this as a social media marketing strategy. – Quels sont ses désirs ? 2020. For example, a lot of brands focus on the most widely known social media networks: Twitter, Facebook and Instagram, while overseeing other networks like LinkedIn, Pinterest and as of recently, TikTok. – Que ressent-il ? Si vous ne savez pas quelle direction prendre, vous ne saurez pas quelle communauté cibler, ni quels réseaux utiliser. – Quelles sont ses craintes ? Vous pourrez répondre à ces questions : Où vit-il ? 2020 va être marquée par une accélération du e-commerce sur le Social… Next step? En respectant une ligne éditoriale forte, vous réussirez à affirmer l’identité de votre marque. We all know that social networks influence what people buy online. Attention à conserver une certaine cohérence entre les objectifs, la communauté choisie et la ligne éditoriale. According to the latest statistics, there are 3.8 billion active social media users as of January 2020. Instead, brands are actively starting to use contests as another way to provide something of value to their audience, and not only get on the radar of potential consumers – but stay on the radar as well. Or maybe you’re a public speaking coach helping people to grow their business through speaking? You can see the number of followers an influencer needs to belong to a particular tier on the infographic below: Lately, many brands have started stepping away from mega influencers and instead, they’ve started to collaborate with smaller creators who have an audience between 10K and 100K followers. Deep Patel, “12 Social Media Trends to Watch in 2020,” Entrepreneur, December 20, 2019, read online. You could see if there is a way for you to leverage AR in your social media strategy to make your consumers’ online experience more engaging and fun. Boost Sales with Augmented Reality (AR), 4. Using contests in your social media strategies will help you: Most importantly, you don’t need to sell physical products to organize a contest. Je suis prêt à parier que vous avez déjà entendu ce genre de phrase, n’est-ce pas ? Effectivement, en 2019, une stratégie de communication qui n’inclut pas les médias sociaux peut sembler dépassée. Gary had a lot of great advice for the people attending is recent 4Ds session as business and marketing continue to evolve. Go Beyond Twitter, Facebook and Instagram, How to Use Contests and Giveaways to Get User-Generated Content, Business Insider Intelligence’s AR Reports, Influencer Marketing: An Expert Guide On Marketing’s Next Big Thing, Instagram Influencer Marketing: A Start-to-Finish Guide, How to Find Micro Influencers on Instagram to Boost Sales, Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact, has an algorithm that allows for a large organic reach, Instagram SEO: 7 Tips to Boost Your Visibility, The Top 25 Social Media Analytics Tools [Updated for 2021], How Do I Calculate Social Media Conversions? Fixer des objectifs précis. Live streams allow you to cover events, pick or announce contest winners in real time or create buzz around a product during its launch phase. We’ll reveal the top 5 strategies you can implement, along with marketing tactics that will guarantee success throughout the year. Quelles sont ses préoccupations majeures ? Achetez et téléchargez ebook social media strategy 2020: The 2020's Ultimate Best Strategies to Become an Expert and Create Your Personal Brand Using Facebook, Twitter, Youtube & Instagram And more ! Conclusion : There you have it, a comprehensive guide of the latest Social Media Marketing scene! Tous droits réservés, Des conseils essentiels pour définir votre stratégie sur les réseaux sociaux, Connectez-vous pour laisser un commentaire. Also, it’s now possible for anyone to create their own filters using Spark AR Studio, so go ahead and download the app to get acquainted with what it can do. Lay Out Your Social Media Content Strategy Plan. Pinterest, for example, is a great platform for interior design companies, since a lot of people browse Pinterest for home décor inspiration. And there’s more we covered in our Social Media Marketing in 2020 webinar. À quoi ressemble son environnement ? Which social media strategies were the most successful in 2020? Erica Perry, “2020 Video Marketing and Statistics: What Brands Need to Know,” Social Media Week, October 30, 2019, read online.