The Ordinary is “Clinical formulations with integrity”. The Ordinary do supply a more conventional moisturiser, The Ordinary Natural Hydrating Factors + HA which can be made use of in the morning as well as evening to rehydrate skin. A lightly-textured serum which reduces the appearance of eye contour pigmentation and of puffiness. The Ordinary is a brand from DECIEM. On the label, it’s listed after preservatives, meaning it’s here in a 1% or less concentration. As you can read in our Spotlight on The Ordinary, we’re huge fans of what The Ordinary is doing with its skincare and makeup range, and what it stands for.We’ve previously covered its online consultations, and selected what we consider to be the best The Ordinary products for different skin concerns. All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal … Compare that to The Ordinary Caffeine Solution 5% + EGCG that has 5% caffeine (and it still doesn’t work for me…) and it’ll tell you all you need to know about it. There’s barely any caffeine here. Formulated with an extremely high concentration of caffeine and EGCG to deliver a potent blend of antioxidants and anti-inflammatories to the eye area, this serum works hard to brighten dark circles and reduce the appearance of puffiness. The Ordinary Caffeine Solution 5% EGCG review. The other reason why it won’t work?