It’s usually the most unique page on your site, giving visitors an immediate sense of who you are as an organization. Visual hierarchy is often a conscious decision as a result of an Information Architecture process. Make a powerful website for your growing nonprofit. You can have multiple templates depending upon how you want to display your home page versus your contact page. Instead of using pixels to represent images, vectors use lines and shapes. This field is for validation purposes and should be left unchanged. You mention the sidebar but I doin’t see any terms form the main component. The elements that appear on a website to take you to different pages. We’re using these broad terms to cover a range of reactions you want your visitors to have. It is used to identify the owner of an image and prevent visual content theft. However, most pages contain some or all of the elements contained on this web page. The home page of a website is the opening page, usually located at your main website URL. A website is composed of many web pages, documents and files which have unique addresses (URL), usually organised into a hierarchy. These elements can be aligned to both the page and to each other. report. The end of a stroke that doesn’t include a serif. Love it ! A purely hypothetical map of vertical and horizontal lines that helps align images and text within a document. If you’re starting a web project, you’ve probably got a lot on your mind. For more information, check out our privacy policy. What most people think of as "color" -- red, orange, yellow, etc. The distance between the baseline and the top of uppercase letters -- also see ascender, descender, extender, and midline. Interactive elements : These allow the user to contribute to the website by taking part in forums, surveys, games, quizzes, or by commenting on an article. See all integrations. For instance, if someone is on a page about a nonprofit’s mission, the breadcrumb at the top might say Mission and Vision < About Us < Home. Four colors that are two pairs of complementary colors. Primary navigation is typically a list of prominent links toward the top of the page, with titles that help users determine where they want to go from wherever they are at on the site. See more on lossy and lossless compression. It is just one part of your SEM strategy. Search engines use this information to categorize websites and display information in search engine results pages (SERPs). A code used in HTML and CSS to designate a specific color, often appearing after the pound sign (#). Your email address will not be published. Hello, Harshit. Links allow website users to get from one web page to the next. thanks sooo much. The positioning of the elements in your design (e.g. The header typically looks the same from page to page and contains an organization’s logo and navigation, creating a central hub to get elsewhere on the website. What other web design terms would you add to the list? great post. Alex. Does it feel like there’s an endless amount of website terminology to learn and keep up with? HTML (another markup language) is used to determine the structure and content of the webpage. Because they do not rely on pixels, enlarged vector images still maintain image clarity and quality. As opposed to lossy compression, this format allows the image's detail to be restored. A usual lossy compression method is JPEG. Similar to the header, the footer stays the same page to page, but it appears at the very bottom of every single page of the website rather than the top. A visual effect that displays a graphic as if it had a shadow behind it. What on earth is a CTA? Terminology for a Website Structure. The website, blog name, logo, or company name is often in the top-left corner of each web page. For example, this paragraph of text is aligned to the left margin, whereas the lines depicted in the image below are aligned to the right. What would you call it and how would you describe that? It's common for them to have backgrounds in graphic design and art, so they'll know how to make things look pretty! These elements can be aligned to both the page and to each other. It is usually noted by the word “Search” within a form field, or includes some sort of magnifying glass icon. Images can be highlighted with some sort of color overlay, words or symbols to make it obvious that it’s clickable. Every web page is different. It’s really helpful for me. Premium plans, Connect your favorite apps to HubSpot. The part of a letter that extends above the x-height or below the baseline -- also see ascender, cap height, descender, and midline. The text may be bold, underlined, a different color or all of the above. An orphan can also be a word or very short line that appears by itself at the end of a paragraph. It refers to the content on the screen that a visitor can see when they first land on a web page, without scrolling. If it becomes too cluttered, it’s less and less effective. A page layout for website pages. Logo: A logo is a custom graphic that represents a business brand. They focus on the technical aspects and make sure everything works. The distance from the baseline to the top of most lowercase letters, including “e,” “g,” and the curve of “h." Your site’s overall look is, of course, a crucial component of web design. 1. Here, we explore some of the more common concepts and elements used in web design, noting what they mean: Breadcrumbs. I’m so glad to hear this was helpful for you! HTML, CSS, JavaScript. in case that’s helpful for you! Similar to the pixel for the web, dots are the smallest unit of measurement when printing digital images. Elements contained within the are not visible to visitors and include elements such as meta tags, links, and tracking pixels. Page Template. what we call to a section of landing page which seen on the first impression, like we don’t have to scroll down, like first visible screen? It contains both the screen and printer versions in a single file, and is compatible for both Windows and Mac. Website, Content, and Design Terminology . Let’s hash them out in the comments. Overall Layout and Visual Appearance. Colors that are directly opposite of each other on the color wheel. Banner – a long, horizontal, online advert usually found running across the top of a page in a fixed placement. This emphasis is normally achieved through the use of size, colour, font and special effects such as drop shadows. A color-matching system developed by the Pantone company. It does not apply to fuses completely covered by the subsequent parts of IEC 60269-1. Header. An image file type that uses lossy or lossless compression, with little perception in a loss of quality. But before you dive into these details, make sure you’re familiar with basic web design vocabulary. They can be in the form of text or an image. A Call to Action is exactly what it sounds like; a visual element asking users to complete an action. By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. It's often considered the best color scheme. Deciding how you want to portray your organization on the web for all to see is no easy feat. You can actually create a website using CMS without coding. All links, regardless of how they are visually represented, should have some sort of hover state to indicate its clickability. While the primary navigation is considered the main nav, secondary navigation can include helpful items for users that maybe need to be highlighted. Basic website elements and its parts. Website Anatomy 101: Web Design Vocabulary You Need to Know. Add to Cart Buttons: e-commerce sites generally use a number of call to action buttons, but the most widely-used one is the “add to cart” button. Download an infographic that labels and explains all of the key website design terms in an easy-to-understand format that you can keep and reference as needed. Similar elements should include similar spacing. Does it feel like there’s an endless amount of website terminology to learn and keep up with? Also know as the "median," as depicted below. In a letter, the distance between the midline and baseline -- also see ascender, cap height, descender, and extender. Its goals are usually to: 1. parent node A node with subordinate node(s), called children or child nodes. For example, this paragraph of text is aligned to the left margin, whereas the lines depicted in the … With website layout terms under your belt, you’ll be able to talk to your designers and developers with additional confidence. I built a tool for finding all the fonts a website uses, it shows where the fonts are used and allows you to download them. The smallest element of an image on a computer. 10. A drop down menu simply refers to the menu that “drops down” from the parent navigation items to reveal child pages as a user explores a site’s navigation. Stands for cyan, magenta, yellow, and black. W… This guide should help explain some of the structure vocabulary (Parent page, child page, etc.) Great post, thanks for sharing this useful information. Colors that consist of a base color, plus the two colors that lie next to its complementary color. When outer parts of an image are removed to reframe the subject matter, or to resize the image's aspect ratio. Common CTAs for nonprofit websites may request that users subscribe to a newsletter, donate to a cause, sign up to volunteer or download specific educational materials, just to name a few. That’s a nice list of terms. Creating attractive and professional websites is the dream of millions of designers around the world … Yes! Hi Michael, that’s a great question. Below is an overview of the major elements of a web page. Social media links are another popular item for website footers. 143 comments. Web designers are the more creative of the two, dealing with the visuals and layout of the website. When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. A website header is located at the top of each page of the website. Compressed files do not lose any data to become smaller, and are easily restored by unzipping the ZIP file. A lot of times you’ll find action items like Log In, Donate, or Volunteer. Below is an example of an animated GIF image: A design technique in which one color or portion of an image appears to fade into another. In addition, the elements are easily scannable in a layout that efficiently presents them all. Hopefully with this list of web design vocabulary, you’ll feel more confident talking with web designers and developers as you work together to create something you’re proud to show the world.