Campbell Soup is increasing production in certain areas to address demand for its soup amid the coronavirus outbreak. Campbell thinks it can work through its corporate crisis by making a big change to its strategy. The company announced Thursday that it is selling Campbell … Campbell’s soups are named after company founder Joseph Campbell. In 1869, fruit merchant Joseph Campbell, who made his mark selling soup from a horse-drawn wagon, teamed up with icebox manufacturer Abraham Anderson to start the Joseph A. Campbell Preserve Company in Camden, New Jersey, to produce canned tomatoes, vegetables, jellies, soups, condiments, and mincemeat. Campbell's story teaches entrepreneurs lessons in decision making and long-term survival. Campbell’s now expects sales to rise 5.5% to 6.5%, compared with previous guidance for a 1% sales decline to a 1% increase. Part of what he envisions Third Point doing is modernizing Campbell's iconic cans, as part of the problem is that, in 2018, people aren't as into … Consumers have been stockpiling canned soup … Campbell's Soup UK isn't actually owned by Campbell's Soup — it's owned by Premier Foods, who bought the company, but not the brand, in 2006 (for an impressive $830 million). Koerten doesn't expect Campbell to abandon the soup business, but its "trying to pivot to become a more on-the-go snack company." CNNMoney … The Campbell Soup Company's settlement will change a 150-year-old tradition. Adjusted earnings are forecast to be $2.87 to …